It may be challenging for your brand to stay updated and stay on top of your content marketing campaigns. However, with a single, important tool called content calendar, you can plan and distribute your marketing effort and plot the specific dates when to execute them.
What is a content calendar?
It is a calendar that contains what and when to execute content marketing campaigns. It helps in planning and organizing any future event. Also called editorial calendar, it is used to plan content assets, such as websites, blogs, press release distribution and social media.
Know the important reasons why you should have a content calendar for your brand:
- To maximize opportunities.
When you plan your editorial calendar for a year, you get a clear understanding of what’s coming in the next several months. It consists a content plan for the next 12 months.
Why is this important? For instance, if you are going to host a trade show about your products, it is worth preparing a press release before the said event. You can tweet it or write a content announcing the trade show to garner more audiences and inform your community.
When more people are aware of your events through your releases, you can take advantage of opportunities. Knowing what date to plan your content can help you understand your audiences better.
For instance, your past campaigns showed that writing blogs about your industry performs high during June and July. From this data, you can plan your blogs around this period to maximize results.
- You are able to reach a wider audience.
It is harder to imagine the bigger picture if you just see portion by portion of your content marketing campaigns. However, when you have a content calendar, you see every detail and what type of content appeals most to your target audience.
For instance, with a calendar, you are able to reach different segments of your audience when you plan different types of content. This makes your marketing more effective.
- Improves goal planning
Brands create content based on their goals. Having a calendar helps brands to work with the goal in their mind. It makes planning easier because you know that you’re creating content campaigns that will target your goals.
- Plane the right tools that you need.
Aside from plotting your content plans on the calendar, you are able to assess what tools you need to attain your goals. For instance, you may need a Cision database to search for your target media. You can also plan for the distribution company to distribute your press releases.
For instance, you don’t have to rush looking for copywriters for your white paper or webinars. If you need images, you can hire a company or a freelance photographer to take professional photos that you’ll need for your website or releases.
- You know the most critical dates.
Planning the distribution of your content, especially press releases are very important. If there are holidays, make sure that you’re not releasing your news on the same day.
It’s the worst time to release your story because most journalists and publications are busy covering stories about the holidays. You have to ensure that you know the right time to pitch or distribute your releases through an online distribution service.
- Improves collaboration.
A calendar keeps your team updated, which is a significant thing for collaboration. It is an effective and useful source that informs your team on what to expect in the coming months.
When your content calendar is made using Google or Excel spreadsheet, everyone in the team can collaborate. It improves cooperation and boost results.
- Saves time.
With a calendar, the entire team improves the overall efficiency. Planning in advance ensures that everything will be prepared on time. You know when is the time to write blogs, when to distribute releases or when to create webinars which makes campaigns more efficient.
It prevents unforeseen events, like delays or being unprepared. When there’s efficiency, it helps improve the results of campaigns.
When you plan your content, you understand what types of content are most effective to succeed in your content marketing. It offers brands a clear structure of content activities, when is the best time to conduct them and what content pique the interest of your target audiences.